CRM Intern

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

Responsibilities :

CRM Analysis & Reporting

·        Assist in collecting, cleaning & analyzing CRM data to support weekly and monthly CRM KPI tracking

·        Assist in creating dashboards and performance summaries for Retail teams using Excel and BI tools such as Qlik, SAP & Power BI

·        Contribute to campaign analysis (open rates, conversion rates, etc.) and highlight key insights

• Help prepare presentations and summaries for internal stakeholders based on CRM findings.

Clienteling Support

·        Help organize personalized CRM campaigns (targeting, content, deployment) including client list preparation

• Assist in identifying high-value clients for personalized campaigns and loyalty initiatives.

Assist in preparing Clienteling toolkits for store teams

·        Support the CRM Manager in monitoring and coordinating other initiatives such as Retail Events, Gifting, In-Store animations, etc.

·        Consolidate boutique feedback and contribute to sharing best practices across the network

 Client Experiences & Loyalty

·        Assist in the implementation of client experiences

·        Help identify the right client targeting

·        Support with suppliers, gifting management and logistics

·        Help manage invoice follow-up and supplier coordination

 Administrative Support

·        Assist the CRM Manager in creating supplier profiles in internal tools

·        Support purchase order creation and budget tracking

·        Assist in handling loyalty-related orders (gifts, handwritten cards, CRM stationery)

·        Coordinate internal validations and liaise with Finance and Procurement teams

Requirements :

• 1 year of experience in luxury retail, with strong passion in client development and CRM
• Proactive and can adapt quicky to a fast-paced environment
• Currently pursuing a degree in Business, Marketing, Data Analytics, or a related field.
• Strong analytical skills and attention to detail.
• Proficiency in Excel (vlookup, pivot table & charts), familiarity with Power Point and data visualization tools (eg. Power BI) is a plus
• Strong planning and organization skills, fluency in English is a must

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.