Share this Job

Assistant Store Manager Church's New Bond Street

Posting Date:  Apr 6, 2021
Country:  GB
City:  London
ID:  12265
Career Path:  Sales


Church’s is a luxury shoemaker of rich innovation and traditional excellence, anchored in an exceptional heritage of English craftsmanship. Established in Northampton in 1873, the brand’s expertise quickly earned recognition from its modest beginnings – from a small workshop in Northampton to global expansion. Its patronage was bestowed by HM Queen Elizabeth II in 1965. In 1999, the luxury house was acquired by Prada Group, a paradigm of artisanal excellence in its own right and the ideal ally to help the shoemaker take its brand to the next chapter. Reinventing the English roots and championing timeless craftsmanship and traditions: Church’s long-established innovation and authenticity remains paramount with unique designs across shoes and accessories for men and for women.



To work alongside the Store Manager and support with the management and day-to-day operations of the store. To act as brand ambassador, leading and motivating the team to create a memorable experience for our clients.   To support the manager to drive business goals and performance, and ensure exceptional store standards are delivered.





  • Supports Store Manager to create and implement action plans to achieve store sales targets and key performance indicators
  • Shares plans and sets objectives with store team, ensuring they are inspired and motivated
  • Keeps up to date with business and luxury environment, fashion trends, monitors competitors and communicates the information to the team.
  • Reflect the brand image on the sales floor and ensure that the team follow.



  • Proactively deliver the Brand’s selling ceremony, maximising sales opportunities in order to achieve store sales target and KPIs.
  • Build a Client-centric mindset by developing and maintaining solid Client relationships.
  • Ensure the team maintain and develop client relationships through an individual approach, leveraging CRM and digital tools.



  • Support the Store Manager in developing an entrepreneurial and team spirit using effective communication and ensuring efficient organization.
  • Ensure professional growth and training of the staff by sharing development plans with the Store Manager.



  • Together with the Store Manager develop and deliver the store’s sales strategy, in cooperation with the Retail Merchandising, Visual Merchandising and Retail Operations teams.
  • Ensure that the Store image and product care are in line with brand standards and secure that the Staff is responsible and committed to maintain these standards.  
  • Deliver the Company operational guidelines and stock procedures, to ensure a high level of security and compliance with the Brand standards of service.
  • Ensure and maintain the sales floor and visual display to a high standard in line with Brand guidelines
  • Deal effectively with customer queries and after sales care, liaising with the line manager when necessary.



Business driven

Leadership and team management

Ability to motivate and persuade people

Strong customer service mindset

Natural ability to welcome our client

Confident, enthusiastic and positive

Mature and assertive

Organized and detail oriented

Market and product knowledge/passion

Business/Retail Management degree or equivalent is a plus

Interest in luxury/fashion

Find similar opportunities