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Prada - In-store CRM Specialist - Harrods

Data di pubblicazione:  15-set-2022
Paese:  GB
Città:  London
ID:  14576
Percorso di carriera:  Sales

 

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities.

The acquisition of Pasticceria Marchesi 1824 has marked the Group’s entry into the food sector, applying the same high quality criteria. Very proactive also in the art field, the Prada Group strengthens its presence through contemporary art projects in constant evolution.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

 

 

JOB PURPOSE

 

To consolidate customer data and provide store staff with the requested information. To support managers in the implementation of specific CRM projects at the store level.

 

 

RESPONSIBILITIES

 

  • Ensure customer data accuracy inputted by store team as well as validating data accuracy in system.
  • Review and analyze SA performance including all elements of KPIs and MBOs (e.g CRM KPI, iPhone Interaction result, CRM activity results) provide SM with individual SA overview and strategy.
  • Launch and monitor new CRM system/function in store.
  • Communicate with local Retail team:
    • System/function enhancement
    • Customer list / reports
  • Generate and assist the interpretation of report in store.
  • Manage customer list and ensure strategized local marketing activities.
  • Assist SM to setup in store CRM action plan by considering the event calendar and business environment.
  • Conduct regular CRM training with sale staff.
  • Support SM in all the activities related to VOCE Project (customer satisfaction surveys) with a focus on store feedback collection & customer Follow Up Action.

 

 

KNOWLEDGE AND SKILLS

 

Strong company commitment with a proven track record of strong client development

In store-service oriented

Customer centric approach

Proficient in the main IT/digital tools

Familiar with Excel function and analytical

Engaging with strong interpersonal and communication skills

Fluent spoken English expected. Other languages desirable

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