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Miu Miu Social Media Coordinator

Posting Date:  Jan 2, 2022
Country:  IT
City:  Milan
ID:  13841
Career Path:  Communication & Marketing


Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities.
The acquisition of Pasticceria Marchesi 1824 has marked the Group’s entry into the food sector, applying the same high quality criteria. Very proactive also in the art field, the Prada Group strengthens its presence through contemporary art projects in constant evolution.
Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.





Miu Miu communication department is looking for a Social Media Coordinator to assist the team on all social and digital projects. Reporting to the Social Media Manager, you will assist the communication team in planning and delivering best in class social activations to support Miu Miu. You will work closely with PR, production, Celebrities, e-commerce, retail, IT and local teams and external partners to roll-out the annual social calendar of Miu Miu. This position is a 6 month internship based in Milan, Italy.






  • Assist the planification and scheduling of the posts through the social media software
  • Liaise with PR, production and e-commerce to retrieve credits and product tags
  • Assist the local team in the roll-out of their local plans



  • Community management of global platforms
  • Social listening and sentiment reviews (Instagram – Facebook – Twitter – Tiktok)



  • Assist the social media manager in creating social content brief for in house and external creatives 
  •  Follow with production / external providers the delivery of social assets and formats needed to support the launch of new campaign and digital projects
  • Liaise with the copy team and e-com team to create curated captions per channel and push social commerce initiatives



  • Support the analytic team in creating monthly social reports consolidating global and local reports
  • Monthly reports on new trend, emerging platforms, challenges and other social opportunities




Advanced studies and practical experience in PR or Social Media

Experience working or using Instagram, Twitter, Facebook, TikTok, Line Kakao Talk, Weibo, WeChat & Little Red Book both professionally or personally is essential

Fluency in English required, other languages a plus

Experience working with a social media management tool (Hootsuite, Sprout, Sprinklr, Facebook Creator Studio etc.)

Excellent analytic and reporting skills a must

High affinity for high-end fashion as well as online media

Excellent communication skills

You are a team-oriented, strong and concentrated worker

You organize your tasks with care as well as independently and responsibly

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