PRADA E-Store Manager

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

The E-Store Manager shapes the online flagship of the brand—ensuring that every digital touchpoint reflects the house’s aesthetic codes, craftsmanship, and commitment to excellence. Responsible for leading site operations, UX/UI evolution and digital roadmap execution, this role ensures the global e-commerce platform delivers a best-in-class luxury experience while meeting ambitious growth targets. Working collaboratively with Merchandising, Digital Marketing, CRM, UX/UI, Client Services, Supply Chain, and Digital, the E-Store Manager drives performance across the entire ecommerce ecosystem. The position reports to the Global Head of E-Commerce and manages an E-Store, Third Parties and APP teams.

RESPONSIBILITIES

E-Store, Third Parties and App Operations & Experience Management

• Oversee daily operations of the brand’s online store, ensuring strong technical performance, service quality, and accurate catalogue and pricing.
• Monitor KPIs and use data insights to drive continuous performance optimization.
• Coordinate with Digital, IT, UX/UI, Marketing, CRM, Social, and SEO teams to ensure seamless integrations, aligned campaigns, and an effective customer journey.
• Manage launches, promotions, and execution of the commercial calendar in collaboration with eMerchandising.
• Handle relationships with third-party partners and marketplaces, ensuring brand consistency, high-quality content, and operational excellence.
• Contribute to marketplace growth strategies and performance planning.
• Support the launch and ongoing management of the app.

Commercial Performance & Analytics

• Own commercial KPIs across conversion, revenue, AOV, traffic quality, and customer engagement.
• Lead daily/weekly business analysis to identify opportunities and mitigate risks.
• Analize and evaluate digital client journeys and behaviours, with strong knowledge of UX/UI kpis
• Implement data-driven commercial actions and experience adjustments to drive performance.
• Monitor performance, adjusting category visibility and product pushes in real time.
• Present business recaps and strategic recommendations cross team.

Digital Roadmap & Experience Innovation

• Contribute to the global digital roadmap by identifying experience gaps, proposing enhancements, and prioritizing features that drive conversion and elevate the luxury feel.
• Co-own the e-store’s digital roadmap, ensuring alignment between business needs, brand vision, and long-term digital transformation goals.
• Define requirements for new features, enhancements, and UX/UI evolutions—partnering with Product, IT, and Design teams to bring solutions from concept to launch.
• Evaluate emerging technologies, personalization tools, and experience enhancements that elevate luxury standards and support omnichannel integration.
• Lead A/B testing initiatives focused on improving conversion, engagement, and ease of navigation.
• Benchmark luxury competitors and industry innovators to inform experience evolution and maintain brand leadership.

KNOWLEDGE AND SKILLS

10 years of e-commerce experience within luxury fashion, beauty, or premium retail.

Deep understanding of e-commerce KPIs, UX principles, UI sensibilities, and conversion optimization.

Proven experience overseeing site operations for a global or premium brand.

Strong project management capabilities with ability to manage multiple releases and ongoing roadmap initiatives.

Analytical, detail-oriented, and highly collaborative.

Proficiency in Excel and BI tools is a plus (Contentsquare, PowerBI).

Fluent in English; additional languages a plus.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.