CRM Manager Printemps Haussmann - CDI - H/F

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
 

JOB PURPOSE : 

The CRM Manager consolidates the data regarding customers, and provides the store staff with the information required to consolidate the clientele, while supporting managers in the implementation of specific CRM projects at the store level. 

RESPONSIBILITIES :

• To ensure customer data accuracy inputted by store team, and validate data accuracy in system. 
• To review and analyze CA performance including all elements of KPIs and MBOs (e.g CRM KPI, iPhone Interaction result, CRM activity results), provide SM with individual CA overview and strategy. 
• To launch and monitor new CRM system / function in store. 
• To communicate with local Retail team : System / function enhancement ; Customer list / reports
• To generate and assist the interpretation of report in store. 
• To manage customer list and ensure strategized local marketing activities. 
• To assist SM to setup in store CRM action plan by considering the event calendar and business environment. 
• To conduct regular CRM training with sale staff.. 
• To support SM in all the activities related to VOCE Project (customer satisfaction surveys), with a focus on store feedback collection & customer Follow Up Action. 

KNOWLEDGE AND SKILLS :

Strong company commitment  with a proven track record of strong client development.
In store-service oriented.
Customer centric approach.
Proficient in the main IT/digital tools.
Familiar with Excel function and analytical.
Engaging with strong interpersonal and communication skills.