Miu Miu CRM & Clienteling Intern - Stage - H/F

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities.

JOB PURPOSE: 

Being a key support to our Miu Miu CRM & Clienteling team.

6 months internship from September 1st 2025.

RESPONSIBILITES:

Clienteling Operational Support

• Assist the CRM Manager in monitoring and coordinating clienteling activations (events, giftings, in-store animations, etc.)
• Help consolidate boutique feedback and share best practices across the network
• Support the preparation of clienteling kits (tools, guidelines, visuals) for store teams
• Contribute to the organization of personalized CRM campaigns (targeting, content, distribution)

CRM Analysis & Reporting

• Assist with the weekly and monthly follow-up of CRM KPIs (prospects, interactions, private appointments, etc.)
• Help create dashboards and performance summaries for retail teams
• Support campaign analysis (open rates, conversion rates, etc.) and identify key takeaways

Retail Network Animation

• Help prepare internal communication tools (newsletters, presentations, monthly recaps)
• Assist in tracking and escalating field needs (tools, data, events)

Client Experience

• Contribute to the development of an annual client experience plan tailored to boutique profiles and client typologies
• Assist in the implementation of client experiences : Help identify and qualify client lists, Support with calligraphy, gifting management, and logistics, Help manage invoice follow-up and supplier coordination

Administrative Support

• Support the CRM Manager in creating supplier profiles within internal tools
• Assist with purchase order, creation and budget monitoring
• Help manage loyalty orders (gifts, handwritten cards, CRM stationery)
• Coordinate internal validations and liaise with Finance / Procurement teams

Market Watch & Benchmarking

• Help monitor clienteling trends in the luxury industry
• Assist in benchmarking CRM innovations (tools, content, client experiences)

KNOWLEDGE AND SKILLS:

In store-service oriented

Customer centric approach

Proficient in the main IT/digital tools

Familiar with Excel function and analytical

Engaging with strong interpersonal and communication skills

Fluent in french and english

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to builder a fair and respectful workplace for all.