Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
 

JOB PURPOSE :
 

The In-Store CRM for Miu Miu will be responsible for strengthening and developing CRM & clienteling initiatives in store and supporting the sales staff with a strong focus on driving business through client outreach initiatives (client interactions) and private appointments. 

RESPONSIBILITIES :

• Support the store by ensuring sales staff are cultivating clients guaranteeing their outreach (outbound communications) through interactions and private appointments. 
• Consistent training and strengthening of store teams on CRM & clienteling activities (including onboarding of new store members to ensure consistency in skill set across the team) through the use of CRM/clienteling digital tools and processes. 
• Ensure the development, implementation and execution of store CRM outreach initiatives including the definition of local outreach activities, client target list extraction, implementation of initiatives through client advisors and initiative performance monitoring. 
• Ensure adoption, consistent execution and follow-up of the Brand clienteling strategy, resources and culture across all store team members. 
• Provide individual feedback to store staff on specific CRM initiatives and updates. 
• Share and encourage clienteling best practices with store staff. 
• Manage client gifting and customer experiences budget in order to strategically develop client relationships. 
• Monitor and track the main KPIs on a store and individual client advisor level, including : client outreach (through customer interactions), private appointments, client data capture KPIs, clienteling productivity and outreach initiative performance. 
• Educate, train and proactively encourage sales staff on the use of the digital tools available (e.g. C-Sphere) to perform clienteling initiatives. 

KNOWLEDGE AND SKILLS : 

    
Luxury retail experience is preferred. 
Strong technical attitude and digital mindset. 
Languages : English is mandatory, other language is a plus. 
Client centric attitude, problem solving, flexibility, empathy, energy