MIU MIU CRM & Client Development Manager

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

The CRM & Client Development Manager is responsible for developing and reinforcing a customer-centric culture across the region, ensuring the effective localization and execution of the brand’s global CRM strategy while elevating the overall client experience through impactful retail events, client engagement initiatives and tailored activations across all touchpoints.

RESPONSIBLITIES 

• Develop and implement the regional CRM & Events/Experience strategy, ensuring the localization and execution of the Global CRM vision across all group brands within the territory.
• Design, develop and monitor customer engagement and client recruitment initiatives through clienteling, client outreach activities, retail events and tailored experiences aimed at acquiring new clients while strengthening loyalty, retention and repeat business across different customer segments.    
• Develop CRM insights and customer intelligence to support commercial initiatives, client activation strategies and personalized engagement actions across the client base.  
• Manage budgeting and cost control related to loyalty initiatives, gifting programs, client experiences, festive activations and retail events, ensuring ROI measurement and performance tracking.
• Develop and execute strategic event plans supporting brand initiatives, retail openings, in-store events, MTO activities and high-end client experiences, ensuring consistency with brand image and commercial objectives.
• Collaborate cross-functionally with Retail, Marketing, Merchandising and Communications teams to support product launches, client activations, events and omnichannel engagement initiatives from a CRM and clienteling perspective.
• Oversee and manage local CRM training programs across the territory, promoting best practices in clienteling, data capture, customer contactability and customer engagement execution.
• Act as the local point of reference for CRM reporting, dashboards, customer analytics and performance monitoring related to client engagement initiatives and retail experiences. 
• Supervise the adoption and optimization of clienteling digital tools, ensuring consistency in usage and alignment with business objectives.
• Act as the local point of reference for the NetPromoter System (NPS) and customer feedback initiatives, translating insights into actionable improvement plans for the client experience.
• Lead the conception, planning and execution of retail and client events, coordinating all involved company functions and external partners while ensuring alignment with creative briefs, brand standards and business priorities.

KNOWLEDGE AND SKILLS

Bachelor’s Degree in Marketing, Business or Engineering (MBA preferred)

At least 10+ years of experience in business development, strategy, client development (Luxury

industry is preferable but financial industry or consulting experience welcome)

Excellent communication and client relations skills  

Expertise in Excel and PowerPoint to create effective presentations and experience drawing conclusions and recommendations from reports

Experience in database management

Flexibility with regional and international travel         

Familiarity with competitive marketplace and passion for consumer trends and development of personal customer relationships

Experience in luxury, fashion, hospitality or high-end retail preferred       

Fluent in both English and local language (Korean) is a MUST

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.