Prada Communication Manager

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
 

JOB PURPOSE

The incumbent is responsible for development and execution of communication activities of different brands to promote corporate image.

RESPONSIBILITIES 

• Implement public relations and advertising strategies in compliance with the direction of Italian head office;
• Implement and manage promotion event campaigns to maximize business potential;
• Prepare and review all public statements, press release, interview replies on behalf of the Company;
• Develop and maintain close contact with all media to maximize editorial coverage, co-ordinate every aspects of Communication events and advertising campaign;
• Develop VIPs and celebrities client data base
• Prepare local Communication budget and monitor expenses.
• Conduct market research on newly developed areas for advertising and Communication planning and report the same to head office;
• Presents new collection to editors in press to enhance exposure in the right media; arranges photo-shoots, sample delivery and administrative aspects of the press sample;
• Co-ordinate and follow up for Milan fashion shows.
• Co-ordinate and execute ad-hoc and new projects assigned by Italy
• Any other duties as many assigned from time to time

KNOWLEDGE AND SKILLS

Bachelor degree and above, relevant major is preferred

At least 12 years of Communication work experience in Global luxury industry

Strong in both verbal and written communication in English and Korean

Interest and attitude towards fashion and luxury products with high level of sensitivity

Positive mindset with can-do attitude

MS office proficiency