ASSISTANT E-COMMERCE MANAGER, MIU MIU

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

Role Overview

Responsible for the daily operations, campaign execution, data analysis, and platform feature iteration of the Miu Miu's Wechat Mini-Program and official website, supporting the Senior E-Commerce Manager in executing the ecommerce strategy. The role requires experience in Mini-Program/website operations, familiarity with product listing, inventory management, campaign planning, data analysis, and TP management, as well as the ability to drive projects through cross-functional collaboration.

Key Responsibilities

1. Operations and Management across Owned Channels

1. Standardize workflows for product listing, SKU maintenance, new product launch, and GWP administration to support stable operations of owned channels.
2. Manage inventory control for campaign launches; plan pre-sale volume and timeline for WeChat-exclusive SKUs, and execute assortments with visual merchandising strategies to build a differentiated product portfolio.
3. Continuously monitor inventory health, forecast sales volume for key campaigns, and raise stock-out risk alerts to guarantee in-stock readiness.
4. Partner with the eCommerce merchandising to propose channel-specific product recommendations.

2. WeChat Digital Campaigns & Traffic Acquisition

1. Own end-to-end delivery of Mini-Program exclusive pop-up sales and product launch campaigns; align plans with headquarters, marketing, and vendors, integrating VM and digital customer experience.
2. Close the traffic loop between off-site advertising and on-site landing pages; govern inventory and conduct post-campaign reviews.
3. Plan and execute WeChat digital campaigns (e.g., Chinese New Year, Qixi, WeChat Exclusive Popup Launches), including new digital design and development, content display, and close coordination with the Marketing team on ads plan, landing, and conversion.

3. UI/UX & Platform Function Iteration

1. Lead daily merchandising layout optimization and drive iterative development of the Mini-Program, including homepage upgrades, PLP revamp, search page optimization, and module enhancement.
2. Develop exclusive Mini-Program pop-up campaign interactions, CNY digital engagement experiences, and limited-edition collaboration campaign upgrades.
3. Deliver full Mini-Program homepage revamp and coordinate front-end & back-end functional development to streamline user journeys from browsing, product selection to checkout, strengthening overall platform capabilities.
4. Analyze consumer behavior and heatmap/session data to identify friction points; coordinate A/B testing and consolidate findings into actionable recommendations.

4. Data-Driven Revenue Growth

1. Dissect conversion funnels of paid and organic traffic; feed insights and actions back to paid media and in-page landing experiences to refine overall paid media strategies.
2. Monitor daily KPIs (UV, conversion rate, GMV, retention rate, etc.); generate weekly/monthly performance reports with actionable insights.
3. Support CRM initiatives by segmenting the member database and executing loyalty programs, sample redemption strategies, and personalized communications to drive repurchase rates.

5. Cross-Functional Collaboration & TP Management

1. Liaise with cross-departmental teams including marketing media buying, social media, retail operations, and customer service to align business objectives and resolve operational bottlenecks.
2. Manage TP vendors end-to-end: define scope of work and SLAs, oversee daily operations and campaign execution quality, track vendor KPIs and performance scorecards, and drive vendor onboarding and continuous improvement to ensure brand compliance and operational efficiency.
3. Optimize DTC traffic distribution and brand touchpoints; co-launch new and existing advertising campaigns.

6. Database & Platform Support

1. Design, build, and update the database used to load products onto the ecommerce site, covering master data, codes, descriptions, colors, prices, and sorting, based on product inputs provided by the E-Commerce Manager.
2. Collaborate with the IT function on the development and implementation of platforms/tools for loading information onto the website.
3. Collect and consolidate inputs received from various company functions regarding the retail strategy applied to ecommerce.
4. Collect product descriptions to be loaded onto the platform, ensuring accurate translation.
5. Analyze user/customer traffic and goods sold in cooperation with the Controlling and IT functions.
6. Communicate with headquarters to plan the production flow of photo shoots available on the ecommerce site, according to product launch priorities and timing.

Requirements

1. Bachelor's degree or above in Ecommerce, Marketing, Business Management, or related fields preferred.
2. 5+ years of ecommerce operations experience; experience with Mini-Program or official website operations preferred.
3. Familiar with product listing, SKU management, inventory control, campaign planning, and data analysis.
4. Experience in TP or vendor management, able to monitor delivery quality and KPIs.
5. Data-sensitive with strong analytical and optimization skills.
6. Strong cross-functional collaboration skills, able to drive projects to completion.
7. Good English reading and writing skills; ability to communicate with headquarters preferred.
8. Experience in beauty, luxury, FMCG, or consumer goods industry preferred.

Preferred Qualifications

• Experience in Mini-Program development or iteration projects.
• Familiarity with UI/UX optimization and A/B testing.
• Experience in CRM or member operations.
• Experience working with multinational companies or headquarters.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.