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In Store CRM Specialist

Posting Date:  Jun 23, 2022
Country:  CH
City:  Zurich
ID:  14028
Career Path:  Sales

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities.

The acquisition of Pasticceria Marchesi 1824 has marked the Group’s entry into the food sector, applying the same high quality criteria. Very proactive also in the art field, the Prada Group strengthens its presence through contemporary art projects in constant evolution.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.


The In-Store CRM Manager will be responsible for strengthening and developing CRM & clienteling initiatives in store and supporting the sales staff with a strong focus on driving business through client outreach initiatives (client interactions) and private appointments





  • Support the store by ensuring sales staff are cultivating clients guaranteeing their outreach (outbound communications) through interactions and private appointments
  • Consistent training and strengthening of store teams on CRM & clienteling activities (including onboarding of new store members to ensure consistency in skill set across the team) through the use of CRM/clienteling digital tools and processes
  • Provide individual feedback to store staff on specific CRM initiatives and updates
  • Share and encourage clienteling best practices with store staff
  • Educate, train and proactively encourage sales staff on the usage of the digital tools available to perform clienteling initiatives
  • Work with store management to design and implement sales initiatives and outreach campaigns for specific products, categories and brand needs 
  • Support in setting individual sales staff targets for sales, client repurchase and data
  • Monitor and track the main KPIs on a store and individual client advisor level collection KPIs.



  • Proven track record of sales performance and significant growth through personal clienteling efforts
  • Expertise in changing store team behaviors around clienteling through training, competitive insights, client discovery and private appointments
  • Familiarity with competitors and passion for consumer trends
  • Knowledge of Excel and drawing conclusions and recommendations from reports
  • Good knowledge of the market and consumer trends
  • Fluent spoken English expected. Other languages German desirable.



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