Retail Merchandising Manager

RESPONSIBILITIES

BUYING PROCESS​

• Participate in the master selection process at HQ.
• Review the buying budget for the China market; manage range breadth, depth and the merchandising mix to ensure alignment with the brand’s fashion direction while optimizing commercial performance.
• Analyze, discuss and provide comments by market with HQ Merchandising & Planning in case of budget deviations.
• Consolidate local market orders and present them to HQ Merchandising.

 IN-SEASON PERFORMANCE MANAGEMENT​

• Analyze sales performance and oversee stock management across the China market to ensure timely and effective replenishment.
• Monitor sell-through and consolidate market reorder requests as needed.
• Maintain frequent communication with local merchandising teams and HQ on sales and sell-through performance to ensure achievement of targets and objectives.
• Manage in-season stock transfers within the China market to maximize sell-through.
• Conduct regular store visits to provide on-site feedback and drive commercial performance.

PRODUCT KNOWLEDGE​

• Liaise with HQ on the development of seasonal product training materials to be rolled out across the market.
• Ensure effective product training and workshops are delivered locally to store sales teams.
• Support and coordinate local training initiatives, including physical participation where required.

VISUAL MERCHANDISING​

• Collaborate with the Visual Merchandising team to review visual execution from both brand image and commercial perspectives.
• Develop new or market-specific VM guidelines in coordination with HQ Merchandising and VM.
• Together with the regional VM team, review store photography to ensure consistent application of guidelines and protection of brand image.