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Store Manager

Posting Date:  Sep 30, 2026
Country:  CN
City:  Xian
ID:  20929
Career Path:  Sales

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

 

 

Responsibilities 

      Sales

  • Is constantly up-to-date regarding fashion trends, is point of reference for both clients and colleagues. Knows and monitors the Fashion and Arts world at national and international level.
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  • Informs the Area Manager and the remaining Retail Departments about any relevant information concerning the Market.
  • Deals directly and effectively with the most important clients.
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  • Reflects the corporate image in terms of grooming, language and behaviors and ensures that the Staff is also aligned.
  • Guarantees excellent customer welcome and supervises sales to ensure customer satisfaction and that the qualitative standards required by our brand are maintained.
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  • Guarantees efficient management and problem solving for all sensitive cases and for any claims which may happen during the Sales process.

    Public Relations 

  • Collects all relevant information useful for a better market’s knowledge (i.e.: info on local hotels, clubs, celebrities and habits), helping to build solid relationship with whom can increase the customers traffic in the Store.
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  • Collaborates with Retail Events Department to organise local events.
  • Selects Personal Shoppers, whenever foreseen, and sets up collaborations by following Corporate guidelines.

    Store Staff 

  • Supports the HR Department and the Area Manager in the Store Staff scouting and selection process.
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  • Build the team coordinating its activities in order to make sure that each team member is always motivated and competent.
  • Defines a Morning Briefing’s Planning to be implemented in coordination with Assistant Store Manager and Department Managers.
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  • Ensures professional growth and training of the staff, by constantly stimulating them.
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  • Facilitates the solution of conflicts within the Store Team.
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  • Defines quantitative and qualitative objectives and ensures they are achieved by analysing results, verifying monthly
  • activities and setting up yearly assessments.
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  • Is responsible for the Store planning,  organizes and plans activities ensuring that the available resources can manage the expected workload.
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  • Keeps staff informed at all times regarding Store performance.  
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  • Makes sure that internal procedures are followed.
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  • Deals with administration and accounting responsibilities.
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  • Ensures enforcement of labor laws and commercial regulations with the support of the Headquarters.
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  • Applies all the necessary measures to ensure the safety of both Personnel and customers.

     Product 

  • Knows market trends and main competitors.
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  • Has a full knowledge of merchandise in all the product’s categories.
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  • Liaises with Retail Merchandisers, providing suggestions on the best merchandise mix for his/hew market.
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  • Provides timely and useful feedback on product to Retail Merchandiser.

  Visual 

  • Ensures that the Store windows are always in good order and prepares product display strictly complying with the Company guidelines.
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  • Ensures that the Store image and product care are in line with corporate standards and that the Staff is made to feel responsible as well to maintain these standards.

     Stockroom

  • Monitors stocks, making sure that they are in line with the Store’s sales potential and accordingly provides feedback to the Area Manager and to the Retail Merchandising.
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  • Optimises stockroom management in order to make sure that stocks are stored as efficiently as possible to ease the sales, in collaboration with the Store Operations.
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  • Takes any measures to guarantee the care of all valuable products and materials in the store, protecting the Company’ belongings in cooperation with the Stock Manager.
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  • Supervises, controls and manages all the activities about year-end, sector and rotation stock takes by product category in collaboration with Store Operations and he/ she is as well responsible for the results.

      Procedures 

  • Conveys corporate policies and ensures their correct enforcement.
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  • Makes sure that the store surface is correctly covered and monitored in order to prevent possible thefts and losses.
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  • Liaises with the Area Manager to report and manage any loss (thefts of products, money, etc.).
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  • Makes sure that security procedures are correctly applied (management of store keys, secure the safe , etc. )

     Reporting

  • Produces and analyses the main reports on Sales, product, staff performance, CRM and stockroom..  
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  • Provides the Area Manager with the store’s Monthly Report.

 

 

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.

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