OUR ESSENTIAL VALUES

SPIRIT OF EXCELLENCE

The Prada Group – in every expression and relation – is geared towards excellence.
A mental attitude that leads people to seeking perfection in their work, refining and surpassing the results previously achieved.
INNOVATIVE TRADITION

Researching always unexplored solutions, the production activities of the Group are grounded in a know-how that is firmly rooted in a century-old tradition.
The artisanal spirit of the creations by the best manufacturers goes hand in hand with technology and is cleverly introduced in an industrial organization.
UNIQUENESS OF TALENT

Passion, curiosity, obsession for details and expertise are the distinctive traits of the employees of the Prada Group.
In every area, the Group seeks a heterogeneous universe of cultures and abilities able to revive intellectual curiosity and interpret the evolution of contemporary society.
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OUR ESSENTIAL VALUES

SPIRIT OF EXCELLENCE

The Prada Group – in every expression and relation – is geared towards excellence.
A mental attitude that leads people to seeking perfection in their work, refining and surpassing the results previously achieved.
INNOVATIVE TRADITION

Researching always unexplored solutions, the production activities of the Group are grounded in a know-how that is firmly rooted in a century-old tradition.
The artisanal spirit of the creations by the best manufacturers goes hand in hand with technology and is cleverly introduced in an industrial organization.
UNIQUENESS OF TALENT

Passion, curiosity, obsession for details and expertise are the distinctive traits of the employees of the Prada Group.
In every area, the Group seeks a heterogeneous universe of cultures and abilities able to revive intellectual curiosity and interpret the evolution of contemporary society.