CRM Client Development & Experiences intern

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
 

JOB PURPOSE

The CRM Client Development & Experiences intern , supporting the CRM manager, will be responsible for developing, implementing and executing strategic CRM programs and campaigns with the goal of increasing customer loyalty and spend of current and prospect clients for both Church’s & Car Shoe brands. 

RESPONSIBILITIES

• Develop and implement CRM Clienteling initiatives to support the needs of the business including defining client targets, tools and resources needed to drive client interactions and engagements, store appointments, revenues and long term customer loyalty
• Develop CRM insights and intelligence to support and promote new commercial actions on individual segments in the customer base (eg. outreach initiatives) 
• Support the CRM Manager to identify groups of High Potential clients and developing actionable plans to cultivate the clients within the brand   
• Support stores in the implementation of the clienteling strategy and CRM best practices (eg. Developing effective presentations and training materials for store teams focused on client development and clienteleling initiatives)
• Partner with CRM Manager to coach and develop stores on CRM KPIs, compliance with CRM programs and priorities, data quality and contactability and related digital retail tools (eg. C_Sphere app) 
• Support the management of the Loyalty & Experiences Gifting Program and associated loyalty budget by developing and executing initiatives utilizing this budget to strengthen client relationships

KNOWLEDGE & SKILLS

Is proactive, entrepreneurial, creative with a good interpersonal and communication skills

Have the know-how on discovering innovative product solutions that deliver the necessary value

Get energized by exchanging ideas with other people

Initiate conversations with stakeholders and want to contribute to our Church’s and Car Shoe community

Successful studies in business management

Very good usage of Excel and Power Point

Excellent level of English (Spoken and Written)