PERFORMANCE MEDIA SPECIALIST

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
 

JOB PURPOSE

The Performance Media Specialist will work together with the Performance Media Manager overseeing SEM campaigns for Prada. She/He will grant strategy implementations coordinating agencies and subsidiaries. Monitoring performances on a day-by-day basis, will provide valuable insights to drive business objectives.

RESPONSIBILITIES 

• Campaign Planning: Develop and execute SEM strategies aligned with the overall marketing calendar.
• Asset Coordination: Collaborate with internal and external teams to procure and manage creative assets and copies for SEM campaigns.
• Implementation and Optimization: Ensure accurate implementation of ad creatives, product feeds, and tracking parameters.
• Reporting and Analysis: Monitor campaigns performance daily, adjusting agency objectives as needed; generate weekly and monthly performance reports, providing actionable insights and recommendations.
• Innovation and Improvement: Identify opportunities for optimization and propose new features to enhance channel performance.

KNOWLEDGE AND SKILLS 

Minimum of 2 years of experience in a similar role
Strong understanding of performance marketing tools and platforms. 
Proven track record in managing ROI-driven and conversion-focused ecommerce campaigns.
Excellent knowledge of SEM tools and platforms
Well-organized, detail-oriented and analytical thinker with strong problem-solving skills
Fluent in both Italian and English 
Bachelor’s degree in marketing, Communications, Digital Management, or Advertising.