Performance Media Specialist

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
 

JOB PURPOSE   

The Performance Media Specialist will manage SEM campaigns for Miu Miu and Church’s, coordinating agencies work and monitoring day by day results. She/He will report to the Performance Media Manager being part of the Performance Media Team.

RESPONSIBILITIES

• Planning SEM activities based on the campaigns’ calendar
• Coordinating internal and external stakeholders for creative assets and copy requests for SEM campaigns
• Updating and ensuring correct implementation of all the creativities, product feeds and tracking parameters
• Monitoring campaigns performances on a daily basis, adjusting agencies’  objectives
• Providing reports, analysis, and insights on a weekly and monthly basis
• Providing solutions and optimizations and proposing new features to implement to improve performances of the channels

KNOWLEDGE AND SKILLS

At least 3 years experience in a similar role

Strong and proven experience in performance media and knowledge of tools and platforms

Proven management of performance marketing campaigns for ecommerce (ROI and conversion driven objective)

Excellent knowledge of SEM tools and platform

Good knowledge of MS Office and Excel

Well-organized, accurate and details oriented

Strong critical thinking and analytical skills

Passionate about digital marketing

Exceptional communication and writing skills both Italian and English (fluent English, C1 level minimum is required)

BSc/BA in marketing, communications, digital management/advertising