China Client Development and Experience Manager

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

JOB PURPOSE

The Client Development and Experiences Manager will be responsible for developing, implementing and executing strategic CRM programs and campaigns with the goal of increasing customer loyalty and spend of current and prospect clients for both Prada and Miu Miu brands. 

RESPONSIBILITIES

• Develop and implement CRM Clienteling initiatives to support the needs of the business including defining client targets, tools and resources needed to drive client interactions and engagements, store appointments, revenues and long term customer loyalty
• Develop CRM insights and intelligence to support and promote new commercial actions on individual segments in the customer base (eg. outreach initiatives) 
• Support the Regional CRM Manager to identify groups of High Potential clients and developing actionable plans to cultivate the clients within the brand   
• Support stores in the implementation of the clienteling strategy and CRM best practices (eg. Developing effective presentations and training materials for store teams focused on client development and clienteleling initiatives)
• Partner with retail operations teams to coach and develop stores on CRM KPIs, compliance with CRM programs and priorities, data quality and contactability and related digital retail tools (eg. C_Sphere app) 
• Support the management of the Loyalty & Experiences Gifting Program and associated loyalty budget by developing and executing initiatives utilizing this budget to strengthen client relationships

KNOWLEDGE AND SKILLS

Understanding of luxury lifestyle and high-end client behavior

Deep knowledge of the fashion/ high-end categories’ industry

Excellent interpersonal and influencing skills, confident in sharing conviction

Ability to network and penetrate targeted client circles

Agile, detailed-oriented, and a team player

Strong analytical skills, and business acumen