Assistant Communication Manager

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
 

JOB PURPOSE

To be responsible for the development and execution of marketing communication and advertising programs of Prada Group to promote corporate image and drive business results.

RESPONSIBILITIES

• Maximize media coverage for prints, digital and social media
• Implement and manage promotion event campaigns to maximize business potential
• Prepare all public statements, press release, interview replies on behalf of the Company
• Develop and maintain close contact with all media to maximize editorial coverage, co-ordinate every aspect of PR events and advertising campaigns
• Develop relationships with celebrities, media and external parties
• Prepare local Communications department budget and monitor expenses.
• Conduct market research on newly developed areas for advertising and communications planning;
• Present new collections to editors in press to enhance exposure in the right media; oversee the arrangement of photo-shoots, sample delivery and administrative aspects of the press sample
• Co-ordinate and follow up for fashion shows.
• Co-ordinate and execute ad-hoc and new projects assigned by HQ or Regional Office

KNOWLEDGE AND SKILLS

At least 5 years of experience in PR and communications field

Has a passion for fashion and style, able to multi-task and respect deadline

Confident, enthusiastic and positive

Organized, flexible and detail oriented

Good command of written and spoken English