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How to define an icon? What creates one? In the Holiday advertising campaign 2020, Miu Miu Icons are women: they are a group, a community unto themselves. Their unifying trait is their absolute individuality. Drawn from the universes of cinema, fashion and music, these women are diverse role-models, icons for women of all ages. They feature the Pre-Spring 2021 Miu Miu collection, inspired by the paradoxes inherent in femininity, the ability and willingness of women to transform external perceptions of themselves and their own attitude through the fashion they wear.
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