INFLUENCER MARKETING SPECIALIST

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
 

JOB PURPOSE    

We are looking for an Influencer Marketing Specialist, responsible for managing and executing influencer campaigns and activations, overseeing event dressing coordination, product seedings, event logistics and supplier administration, while ensuring rigorous performance tracking and insightful reporting to optimize influencer partnerships.

RESPONSIBILITIES 

• Oversee show dressing guidelines with internal teams
  Support on show dressing with orders and deliveries 
  Oversee organization of pre and post-show events with influencers
  Oversee development of packaging for all influencer seedings 
  Oversee product orders for all influencer seedings 
  Support on influencer activations for the different product categories
  Oversee the development of reports on the influencer activities 
  Oversee registration of current and new external suppliers
  Support on the invoicing process of external partners 
  Support on identification of new profiles matching the brand DNA
  Oversee product orders for all influencer seedings 
  Support on logistics for all influencer events
  Support on new creative ideas for all influencer trips and experiences

KNOWLEDGE AND SKILLS 

Bachelor’s degree in marketing, communications, or a related field.
Minimum of 3 years of hands-on experience in influencer marketing or broader digital marketing roles.
Proven track record of developing, executing, and optimizing successful influencer marketing campaigns across various platforms.
Demonstrated experience in building campaign performance reports, analyzing KPIs
Excellent written and verbal communication skills, with the ability to clearly articulate campaign goals, results, and recommendations.
Highly organized and detail-oriented, with the ability to work independently, manage multiple projects, and maintain a high level of rigor in execution.