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The spontaneous, the instinctive and above all the real inspires the campaign for the Spring/Summer 2022 Miu Miu collection by #MiucciaPrada - a series of direct, natural portraits of young creatives, including supermodel #HaileyBieber, who embody the free spirit of #MiuMiu.
#MiuMiuSS22
Photography: Tyrone Lebon
Creative Director: Lina Kutsovskaya of Be Good Studios
Styling: Lotta Volkova
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To showcase the Spring/Summer 2022 Prada menswear collection by #MiucciaPrada and #RafSimons, global star #TomHolland performs as ‘himself’ in a series of photographs by David Sims.
In a re-contextualising of a figure world-renown for his action hero roles, Holland becomes an embodiment of today's Prada man - a rich internal life informing his outer projection of self.
#PradaSS22Photography: David Sims
Creative Director: Ferdinando Verderi
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Upcycling the runway. With the aim of giving new life to installations and promoting circular thinking, the #PradaGroup has committed to collecting and re-distributing materials used in its fashion shows. Watch how university students from Design Academy in Eindhoven and the Royal Academy of Art in The Hague used their creativity to give the materials from the #PradaFW21 runway shows a second life. In partnership with Spazio Meta in Milan, La Réserve Des Arts in Paris and OMA.
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The #PradaGroup announces today an important progress in LEED Green Building Certification, having certified the largest number ever of LEED v4.1 Operations and Maintenance stores in a single submission and obtaining 80 LEED certifications for existing boutiques worldwide at 31 December 2021.
Prada is the brand with the highest number of LEED certifications in the high-end luxury sector, including the iconic Galleria women’s store in Milan. Miu Miu has obtained its first LEED PLATINUM certification (LEED v4.1 O+M for Interior) for its Shanghai International APM store.
#PradaGroup #PradaGroupImpact
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